Sure, colleges send a lot of mail and e-mail to prospective students—but how...
Preliminary data from the 2011 Marketing and Student Recruitment Practices at Four-Year and Two-Year Institutions report show the number of written communications that various college and university...
View ArticleBuilding the right list for campus direct marketing
Pegi Anton offers the first of five principles of a successful higher education direct marketing strategy: building the "right" list.
View ArticleThe influence of the campus visit on college student enrollment: A parent’s...
Julie Bryant shares her daughter's experience and thoughts on college campus visits and how to maximize this opportunity to connect with prospective students.
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